Real estate is a very important part of our economy, and the media plays a key role in how we receive information about it. When news outlets report on real estate, it can be difficult to tell whether they are offering biased or objective information about the industry. When a story is written for a particular audience, it can have an impact on that audience's perception of the world around them. For instance, if someone hears about an upcoming neighbourhood development and is worried about losing their home value, then they may not think as much about the positives of living near new businesses and restaurants opening up in their neighbourhood.
This episode of Fly the Coop podcast is a return to the show for Sharry Schmid. Sharry is the President of Edina Realty. Edina Realty is a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate and is one of the nation's largest real estate companies with more than 75 real estate offices throughout Minnesota and western Wisconsin.
In this episode, Sharry discusses the current state of the media and interest rates, the inventory and how to provide real information to our local audience who are purchasing and selling property and much more. Enjoy!
Topics Discussed and Key Points:
Timestamps
[01:10] Sharry's perspective on the current state of the media and interest rates
[03:35] Sharry's thoughts on the inventory
[05:38] Providing the local audience with clear information on interest rates
[07:08] The number one question when people are coming to Sharry as an agent communicating intel to their ecosystem.
[10:54] What Sharry would impart to those working in the real estate industry, as well as the public who are purchasing and selling real estate
Notable Quotes
“Regardless of how you look at it, interest rates in the sixes and sevens most likely are here to stay. And historically speaking, those are good rates.” [00:01:45]
“Inventory has been rising. It's still overall a seller's market, but a healthier seller's market than we were.” [00:03:45]
“I think that's important to remember is you'll see headlines that think housing prices are coming down. Housing prices are depreciating.” [00:05:56]
“The real estate industry is not the black market. And we have to start looking at something similar to the stock market.” [00:11:05]
Resources
Connect with Sharry Schmid
Connect with Cari Ann Carter