Fly The Coop

Our Staging = More Money For You!

Episode Summary

Don't you just hate it when you're in a house you love and it starts to look run down? It takes time, effort, and money — not to mention work. However, what if a drastic change could be done to your home so that the end result inspires you and your family?

Episode Notes

Jen Houghton joins us on today's episode of the Fly the Coop Podcast. Jen is the owner of Decorating with Grace, LLC a small interior decorating company providing affordable decorating, staging and consulting services. Jen is a busy mom and business owner.

Jen talks about the story of how her business started and what drove her to start it. She also addresses the importance of staging, listing three helpful tips on bringing power and change into your space and much more! 

Please enjoy!

Topics Discussed and Key Points:

Timestamps

[00:41] A Little bit about Jen and the work she does.

[01:06] The origin of Decorating with Grace and the members of Jen's team

[01:47] What Jen envisions as Decorating with Grace's growth model.

[15:10] Jen's three pieces of advice on how to bring esthetical power and change into your space

[16:45] Social component of a product and staging the product for the audience.

[19:07] Services that Jen offers

[21:06] The personal property disposal service provided by Jen

[22:54] How Jen strikes a balance between work and life

[24:23] Kids' involvement in Jen's work

 

Notable Quotes

[00:01:09] “I never even wanted to become a business owner. This was never my goal or my dream or my thoughts, and it just fell in my lap, which is pretty amazing to watch something grow out of nothing.”

[00:01:45] “I did want to get back into marketing. I loved real estate, but I didn't think becoming an agent was probably what I needed to do at that time with three little kids.” 

[00:04:45] “You know, just living in a home is totally different than selling your home and living in it to sell it. And we always say once your house doesn't feel like your house anymore, that's when it's ready for the market.” 

[00:07:28] “And we're paying $200 an hour for movers that are scary looking and you never know what you're going to get. And they smell weird and like, just weird stuff.” 

[00:08:20] “I started decorating with Grace about six years ago and then five years ago was when we really started staging. Yeah. So, it's been literally doubled almost exactly every single year.” 

[00:11:20] “And just making your house feel like a home is so important and it just is calming and relaxing and like just adding a couple of lamps. No one has enough lamps in their house. I've noticed that soft lighting or some greens or like a tree, it just changes it so much and changes it.” 

[00:22:54] “I was really hired in the beginning. I didn't make a lot of sacrifices with my family. I was probably a little more on edge with them than I should have been. And it was a big learning curve in the beginning.”

Resources

 

Connect with Jen Houghton

Connect with Carrie Ann Carter

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