As real estate agents, it is our job to build positive relationships with homeowners. And the truth is that most of them are uncomfortable with making changes. But once you build good relationships with homeowners, they will be more amenable to making improvements to their home and then eventually selling it!
This episode of the Fly the Coop podcast features Megan McWhite Kellner from The Closing Phase. Megan is the owner of The Closing Phase and an essential partner to the Cari Ann Carter Group brand. The Closing Phase consults with Agents, Clients, and Families, to meet their goals of making homes more marketable for a quick sale or just more welcoming, functional, organized, and updated for their personal enjoyment.
In this episode, Megan sits down with us to give us a behind-the-scenes look at how she started her business and how she would like it to evolve in the future. We get to know more about the fear and excitement that some homeowners experience before making a change, how she helps homeowners during transitions, how she creates relationships with homeowners during the transition period, and what drives her passion. Enjoy!
Topics Discussed and Key Points:
Timestamps
[01:17] A little bit about Megan and her Closing Phase company
[04:14] Why Megan’s role and our partnership have been critical to a successful client’s transition
[06:16] The contracting piece
[09:59] Megan's expansion in 2023 and the lessons she has learned
[12:49] Excitement versus fear among homeowners making the transition
[15:34] Ocean of emotions among homeowners
[20:20] Why you should create relationships with homeowners and become part of their everyday life.
[21:25] The tug of war of personal property
[27:00] Final words from Megan
Notable Quotes
[00:01:24] “I've always been very, very organized. I've always loved to help other people. I've always actually come out of the womb organized.”
[00:03:01] “We've slowly morphed into our niche of people that have been in their home for years helping them go through, get rid of stuff and get organized, packed and really getting the home ready to list when maybe things haven't been done for years and years and years.”
[00:04:16] “So many people have so much stuff and they don't realize how much stuff they really have until you really dive into it and you walk down into someone's basement and its wall to wall. They've kept stuff they didn't even know they had.”
[00:10:02] “I think one of the most rewarding things is how I have grown my company so quickly, you create these relationships with these homeowners because you're going through their life. You are going through every step of their life.”
[00:10:39] “So I think the most rewarding thing is when you walk in, there's so much fear behind those eyes of how are we going to make this happen? That is the question I get the most.”
[00:16:21] “It's scary in the beginning, but once they start the process with you, that excitement builds and builds and builds.”
[00:21:58] Some of the people that have held onto stuff so tightly are the ones in the end. Throw it, throw it, throw it.
[00:22:20] “There's a freedom that you start to feel lighter and lighter and lighter by giving it. And also, do a lot of donating. So, giving back to the community is also a huge part of people being able to let stuff go, giving it a new life, which is really important.”
[00:25:15] “The wealthy community of our baby boomers owns 40% of our market share in this country. We are sitting on the wealthiest populace of humans in our country that we're probably ever going to see.”
Resources
Connect with Megan
Connect with Carrie Ann Carter
Call to Action
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