The future of social media is a topic that has been discussed across the world, from Washington D.C. to Silicon Valley to New York City and everywhere in between. And for good reason. Social media is changing faster than any other industry, affecting everything from how we communicate to how we explore our surroundings. Today it's not uncommon for a two-second video clip shared on Facebook to generate over 100 million views, which is why it's become so important for brands to interact with consumers directly through these platforms as opposed to relying on traditional marketing channels like TV, newspapers and radio.
In today’s episode of Fly the Coop podcast, we are joined by Allasondra (Allye) Doyle. Allye is a new team member and taking on the very dynamic role of social media and marketing director for the Carrie Ann Carter Group.
In this episode, we get to hear Allye’s story on her journey to becoming a social media, Director. She talks about why she left KARE 11 and what her experience was like working there. We also dive into the future of social media, including how it will change and why it is so important in our lives. Recently we have seen some changes in Instagram's algorithm that seem to be going in a different direction than they were before—and it's important to note that these changes are not just affecting businesses with large budgets, but also many smaller ones as well. So, if you want to know more about these changes, join us for this episode!
Let’s dive in!
Topics Discussed and Key Points:
Timestamps
[00:48] A little bit about Allye
[01:41] Why Allye moved from KARE 11 to Carrie Ann Carter's group
[05:18] What is going on with social media, according to Allye, and what changes can be expected
[07:24] Is social media dangerous or healthy?
[10:21] Top three most important social media platforms today.
[11:21] What's going on with Instagram right now
[16:28] A little bit about Allye's childhood story and her “aha moments” that kept her on track
[25:17] How to prevent foster care-related deaths
[27:41] One piece of advice from Allye for Gen-Xers navigating college or early career decisions
Notable Quotes
[00:01:42] “The biggest reason and KERRI-ANNE knows this is because I was working at three in the morning at KARE 11. But other than that, that was my dream role. And I kind of just think I knew that it wasn't going to be before I went into it, but it was something to check off. The list is like I completed that dream.” [00:02:01]
[00:02:29] “I also really like to be challenged, and I didn't feel like I was in my last role as much as I could have been. And because you have really high expectations, it is a challenge to, like, meet your goals every day.” [00:02:44]
[00:03:36] “I added another year to my schooling so that I could add political science because it was in the heat of the 2020-ish elections. And there's just so much that people don't learn about politics.” [00:03:51]
[00:05:20] “And there's something that I always say that is cool about my generation is that we're kind of built-in marketers because we grew up with and I don't say it like it's a true thing like we grew up together with social media.” [00:05:38]
[00:06:16] “social media, but yeah, I know it is ever-changing, ever-evolving. And I think eventually it's going to be like the only thing that we use for everything sometimes.” [00:06:27]
[00:11:23] “Instagram is that it was made and produced to be an app that you could share what's going on in your life. And pretty much like real-time.” [00:11:32]
[00:13:05] “I have two different Twitters. I like a personal one, and I have a professional one. My professional one is usually all news of a lot of new people, but my personal one, I don't even follow that many people.” [00:13:15]
[00:16:34] “I have been successful in my life and I try to give myself credit for that. But I'm definitely not, like, fully where I want to be.” [00:16:41]
[00:19:06] “Everyone that knows me knows that, like, even from elementary school. Like, yeah. Always said she's going to go into journalism.” [00:19:14]
[00:21:06] “It's so much easier to focus on the positive. Like focusing on the negative for me takes more energy.”[00:21:13]
[00:24:59] “I think don't quote me, it's definitely over 80%, but I think it's 85% of kids that age out of foster care in Minnesota. Either die, are drug abusers or they have a dependency of some sort, or they're homeless.” [00:25:15]
[00:29:28] “My biggest fear was always getting stuck in a 9 to 5 and never being able to do the things that I want to do with my life.” [00:29:34]
Resources
Connect with Allye
Connect with Carrie Ann Carter
Call to Action
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